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Cool Design Packaging

New McPackaging for McDonalds

McDonald’s Simplifies its packaging for 2016.

With an improved menu and a striking design, the company has been given the ultimate facelift for the new year. Being the first major redesign since 2013, the famous fast-food chain wanted to focus on a consistent brand experience in stores, drive-thrus, kiosks, and it’s new mobile app.

Cups, boxes, and bags are stripped down to their bare minimum with the iconic golden arches as a reminder of what McDonald’s is known for. The font is expanded in size, making the packaging extremely recognisable even from 100 metres away. Although not completely sustainable currently, McDonald’s continues in its efforts to create 100% fiber-based packaging from recycled or certified sustainable sources by 2020.

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Cool Design

First new Pantone colours for 2016

Pantone has unveiled a mix of pastel pink and blue shades as its Colour of the Year for 2016.

The pairing of the pink and blue pastels marks the first time Pantone has chosen a blend of colours for its annual prediction, which is unveiled at the end of each year and to foreshadow coming trends.

Rose Quartz, described as “a warmer embracing rose tone” and Serenity, which is a “cooler tranquil blue” were apparently chosen to reflect consumers seeking soothing colours.

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Cool Design news & views

Sitting Kills – Infographic

We sit all the time – and it’s killing us!

Though our shift towards computer-based work has done great things for productivity, it has, unfortunately, done terrible things for our health.

From increased risk of heart disease and obesity in the long term, to sharply hampered cholesterol maintenance in the short term, the negative health effects of sitting are starting to weigh heavily against the benefits.

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Cool Design

Language by Stephen Fry

Forget About Perfect Grammar and Just Write Well.

It is important to learn the rules of language, otherwise it can be difficult to communicate effectively. But getting hung up on perfect form and accuracy can end up impeding creativity and the development of language in general.

In Matthew Rogers’ amazing video (below), Stephen Fry argues that the enjoyment of language is far more important than pedantic accuracy. Playing with words, and even creating new ones, is what makes language great. Seeing these new developments as new possibilities for, rather than casualties of, writing and speech offers more freedom and creativity in how you communicate. We should still aim to write well and communicate clearly, but choose our battles of language wisely.

Based upon an original post by Adam Dachis on LifeHacker.

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Cool Design Packaging

ECOke Friendly Bottle

The Coca-Cola company launches new bottle partly derived from plants.

The company plans to test its new plastic bottle, that is partly made from sugar cane and molasses, initially in North America.

I say “good for them”, after years of rotting teeth and trying to sell London tap water as ‘designer water’, Coke is actively doing their bit for the world.

Design wise, I’m not sure. I remember how long it took to get used to a can without a removable ring-pull!

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Cool Design

How money should be!

We all take money for granted, the way it looks and feels. But surley it doesn’t have to be that way?

Japanese designer Mac Funamizu has evolved representational aspects of icon-design into coin designs with each denomination’s shape representing their respective pie chart ratio.

Imagine how quickly a tourist could understand the value of each – as long as they have a basic understanding of maths!