UK Digital Cameras are one of the UK’s leading online retailers of cameras, videos and accessories.
Many of their customers originate through PPC (pay per click) advertising on the Google Adwords network.
Whilst this can be a great source of revenue, if the landing-page the customer enters the site on does not convey a clear call-to-action within the first 5-7 seconds, that potential customer can be lost to another site. UKDC were also trying to increase their trade-in customer base.
Grupo Conway developed a series of designed landing pages which were spit-tested on the traffic to the site. The pages had clear messages and choices about purchasing a new camera or whether to trade in an old camera.
After analysis of the split-testing campaign, further development has taken place to integrate the most successful landing page into their new site.