McDonald’s Simplifies its packaging for 2016.
With an improved menu and a striking design, the company has been given the ultimate facelift for the new year. Being the first major redesign since 2013, the famous fast-food chain wanted to focus on a consistent brand experience in stores, drive-thrus, kiosks, and it’s new mobile app.
Cups, boxes, and bags are stripped down to their bare minimum with the iconic golden arches as a reminder of what McDonald’s is known for. The font is expanded in size, making the packaging extremely recognisable even from 100 metres away. Although not completely sustainable currently, McDonald’s continues in its efforts to create 100% fiber-based packaging from recycled or certified sustainable sources by 2020.